Market Opportunities

Market Size Estimation
The market size for lie detection is conservatively estimated at $3.6 billion / year. This estimate is based on the known market for polygraph testing done in the mid 1980s, prior to this type of testing being discredited as non-scientific. The market size for polygraph testing at this time was 2 million tests per year. At $1,800 per test, this totals $3.6 billion.
No Lie MRI™ software is projected to have an accuracy rating for verifying truth or identifying a lie of 99% when development of the product is complete (current accuracy is 93%). This level of accuracy has never been attained previously, by any method. As such, No Lie MRI, Inc. will have the ability to gain market share quickly and is expected to enlarge the market well beyond the levels achieved by polygraph testing.
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